The Secret to Facebook & Instagram Ads Success for Artists w/ Danny Savage
Start a free trial to continue this course
Start your free trial to get access to this pro course and hundreds more on Mixmasters
Get Started for FreeStart a free trial to continue this course
Start your free trial to get access to this pro course and hundreds more on Mixmasters
Get Started for FreeThe Secret to Facebook & Instagram Ads Success for Artists w/ Danny Savage
Course Contents
Why are FB & IG ads so powerful for artists?
Business Manager
Custom conversions
Audience research
Custom audiences
Campaign Budget Optimisation (CBO)
Basic ad setup
Learn Marketing & Promotion
Get More Fans & Sell More Tracks by Building a Fanbase
About This Course
Facebook and instagram ads can benefit your artist page, by tapping into potential fans from all over the globe. There are 1.5 Billion users on FB & IG daily, spending a bit on marketing to these people can get you noticed and out there quicker than doing it organically.
You will learn:
- Why facebook ads are so powerful
- How to set up a business manager account
- How to research your audience
- How to build an audience
- Running ads from start to finish
- Campaign Budget Optimisation (CBO)
Lessons:
1. Why are FB & IG ads so powerful for artists?
- Organic engagement takes a lot of work
- 1.5 Billion daily users on FB & Instagram
- Precision targeting your ideal audience
- Learning how to run your own ads is one of the most valuable skills you can acquire.
- Retarget people who engage or visit your website
- Create lookalike audiences with the data you already have
- Campaign Budget Optimization has changed the game and made it easier to run ads
Why Now?
- The sooner you get on ads the cheaper they will be
- Testing takes time
- Organic engagement is getting lower & lower (4% of your audience sees your fb post)
- More people are online now due to covid
- Business are spending less due to Covid
2. Business Manager
Set up a facebook business manager account here:
business.facebook.com/overview
The Pixel:
- Copy your unique ID or code
- Insert it into your website header or tracking dashboard
- If you use Wordpress, use a pixel plugin
- Add this chrome extension: Facebook pixel helper
3. Custom Conversions
- What goal do you want to achieve? Custom conversions will align your marketing to your goals
- Are your ads achieving your goal? Sales/Downloads/Engagement
- Are you getting ROI?
4. Audience Research
The number one thing for targeting ads is:
- Research & Planning
- Use Google sheets to plan your audiences
- Use Audience Insight Tools to find the audiences to test
- The bigger your audience, the better CBO works.
The key to Facebook ad success is to TEST!
5. Custom Audiences
Build your own audiences through people who have interacted with your page before.
- Upload your email database
- Build video engagement audiences
- Facebook engagement audiences
- Instagram engagement audiences
6. Campaign Budget Optimisation (CBO)
CBO is Facebook's AI machine learning tool. It manages your budget and spends it for you, constantly optimises your ads to get you the best ROI and is 1000 times more intelligent than you!
3. Basic Ad Setup
The three stages of ads:
- Campaign - Conversion objectives, name, budget
- Ad set - Audiences, where, demographics
- Ads - Running the advert
Meet Your Teacher
Danny Savage
Danny is the CEO & founder of Mixmasters. After an illustrious career running hugely successful parties & festivals around the globe spanning 12 years as a events manager & promoter, Danny settled in Ibiza and decided to teach electronic artists how to make a career in the music industry by sharing the business and marketing skills he’s learnt over the decades as an entrepreneur.
After launching DJ Growth Lab in 2017 which was a free Facebook group, the business has grown into hosting annual summits, Ibiza production retreats, online courses, coaching programmes and communities as well as its own record label which hit No.1 on Beatport with the debut release “Clubhouse Casual”. Mixmasters is the place for artists to learn, network and grow.
In 2021 Danny acquired Vibecast which is an online website building tool for DJs & Producers to add to the list of tools and resources aimed at helping electronic artists achieve their goals in the music industry. .
Discussions
Dream of finally finishing that draft or launching that side-hustle? Make your next creative project your best yet, with simple steps from creative superstar Emma Gannon!
Discussions
Dream of finally finishing that draft or launching that side-hustle? Make your next creative project your best yet, with simple steps from creative superstar Emma Gannon!
About This Class
Dream of finally finishing that draft or launching that side-hustle? Make your next creative project your best yet, with simple steps from creative superstar Emma Gannon!
In this new class, Emma shares the framework that allowed her to overcome self-doubt and carve her own path as an author, broadcaster, and podcast host. The secret to her success? Fed up with feeling afraid—of failure, of not being good enough, even of success—Emma dug into the science behind self-sabotage and learned exactly how to get out of her own way.
Now, Emma is sharing what she’s learned so that you can do the same: unlock your creative potential while feeling energized and empowered!
Together with Emma, you will:
- Identify the patterns in your life, and let go of habits that don’t serve you
- Cut out comparison to figure out what you really want and need
- Silence your inner critic by talking back to negative beliefs and behaviors
- Own your success and vulnerability—both go hand-in-hand with creativity
Packed with insights and examples from Emma’s personal journey, this class is designed for every creative who needs a pep-talk or extra push to get started—and includes five exclusive downloadable worksheets to support you along the way.
Whether you’re looking to break through block, remove self-imposed pressure, or simply approach each new project with intention, this 45-minute class will unlock your confidence as a creative. Get started and celebrate taking the first step!
______________________________
All you need to follow along is a pen and paper. Download the worksheets to follow along with Emma’s exercises, or jot your thoughts in a notebook.
Resources
- Introduction
- Week one