About This Course
Nick shares the knowledge he gained setting up multiple indie record labels selling music to millions of fans. You will learn how to clone this system with zero experience & obtain knowledge on how to get unlimited fans to buy and stream your music even if you don’t have a huge advertising budget. It’s easier than you think and you don’t need a big team to do it.
You will learn :
- How to get unlimited fans to buy & stream your music
- How to get a logo designed for $20 in 1 hour or less
- The number 1 thing you need to do to start a label that will cost less than $10
- Every step to release and promote a record release in under a minute.
Lessons:
1. Introduction
Nick shares the knowledge he gained setting up multiple indie record labels selling music to millions of fans.
You will learn how to clone this system with zero experience & obtain knowledge on how to get unlimited fans to buy and stream your music even if you dont have a huge advertising budget.
It’s easier than you think and you dont need a big team to do it.
Nick Sadler is a music industry veteran, spanning a career over 20 years. Having worked with flux pavilion, Skrillex and more.
2. Write your business plan
Made of 3 parts, business admin, music branding, music distribution, a business plan will guide you to decide releases, artists, time frame & budgets. It will provide the confidence for success and give you the best chance of getting a good deal.
Seven sections of a business plan:
- Title Page/Summary
- Strengths, opportunities and core values
- Business Strategy
- Distribution channels & label products
- Label management & operations
- Marketing
- Financial budgets & forecasts
3. How to organise your business filing system
12 folders that will be the backbone of your record label:
- Accounts
- Action Plans
- Demos
- Design
- Directory Databases
- Distribution
- Legal
- Licenses
- Marketing & PR
- Merch
- Passwords
- Releases
4. Decide your record label name
A unique name is needed for you to register a website, create a bank account and to define your brand. Make sure it is available by checking www.discogs.com
Then go onto www.namechk.com to see if your name is available on social platforms.
Consider the acronym of the name.
Register the name at www.123-reg.co.uk
Or
www.godaddy.com
5. Website & Social Media
Option 1: Website in a box
www.squarespace.com
www.wix.com
www.weebly.com
www.bandcamp.com
Option 2:
Wordpress
Option 3: Agency
(not cheap)
Option 4: Store Website
www.shopify.com
6. Design your logo
Design your label logo for $20 in an hour or less.
Option 1: Hire a professional designer
Option 2:
Freelancer website
Fiverr.com
Freelancer.com
Designcrowd.com
99designs.com
Option 3: Online logo maker Looka.com
7. Register your record label as a business
Three reasons why you need to do this:
- Protection
- Legitimacy
- Motivation
8. Pick a distribution model
3 types of distributors:
(The Orchard)
(Distrokid/CD Baby/Tunecore)
You must apply to them with a good business plan, they dont work with everybody.
(Believe Digital, InGrooves, AWAL)
Specifically for electronic music - FUGA, Label Engine, Label Worx & Symphonic
www.hypeurl.co/distribution
9. Every step to release and promote in under 1 min
- Get music complete
- Create artwork
- Create release strategy and schedule
- Create marketing and PR Schedule
- Create marketing assets
- Write a press release
- Write recording & remix contracts
- Record metadata
- Send music to distributor
- Secure blogs, playlists & DJ promo
- Secure spotify playlist
- Create your facebook & instagram ads
- Build your release page
- Activate PR & marketing schedule
- Release record
10. Ultimate fan generator
How to get unlimited fans to buy & stream your music.
Marketing Funnel Theory:
- The main aim is to get email addresses
- Create a lead magnet using hypeddit.com or other magnet site.
- Create Facebook promotion: find 5 similar artists
- Create video ad using: shutterstock.com
- pexels.com/videos
- pixabay.com/videos/search
- mixkit.com/vertical-videos
- Create a copy, target fans of artists you sound like.
- Budget 20$, set target audience in terms of location
- Add interests; Artist, 1,2,3,4,5
11. Live Q&A