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How To Explode Your Instagram Engagement w/ Rocky Valente

How To Explode Your Instagram Engagement w/ Rocky Valente

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Course Lessons

Introduction

What is engagement?

Posting blueprint

Facebook ads

Converting your followers into fans

Live Q & A

Q & A

About This Course

Rocky Valente teaches you the importance of instagram and social media engagement in the new age of the music industry. Rocky helps us understand and answer the key questions as an artist. She then provides us with the necessary tools to expand our engagement to turn our followers into fans.

You will learn: 

  • Who are you? Where are you? Where do you want to be?
  • What is your why? Why do you want to do this?
  • How is your audience? Age-sex-other brands/artists they love/ what they say online
  • How to optimize your bio
  • Set up a business/creator profile
  • Use an eye catching photo
  • Who are you? +hashtag
  • Your number of followers should be greater than the number of people you are following.
  • Call to action (hypeddit / funnel emails / downloads)
  • Link in bio (contactinbio.com linkinprofile.com tap.bio + bitly)

Lessons: 

1. Introduction

Rocky shares her background story, started off as a DJ in 2008, toured the world and was a brand ambassador for Pioneer & Denon, she founded We Grow Influence & The Influence School, content creator for Coca-Cola and many other brands - as well as being a mother of 6.

2. What is Engagement?

Instagram engagement is how the public interacts with the content you publish: likes, views, comments, saves & shares. Engagement is so important because:

  • You get better results with less followers
  • Meaningful connections
  • Become a real influencer and a go-to person
  • Survive the algorithm
  • Control the game

List down your answers to the following questions:

  • Who are you? Where are you? Where do you want to be?
  • What is your why? Why do you want to do this?
  • How is your audience? Age-sex-other brands/artists they love/ what they say online

How to optimize your bio: 

  • Set up a business/creator profile
  • Use an eye catching photo
  • Who are you? +hashtag
  • Your number of followers should be greater than the number of people you are following.
  • Call to action (hypeddit / funnel emails / downloads)

Link in bio (contactinbio.com linkinprofile.com tap.bio + bitly)

3. Posting

Understanding instagram as a platform, create content that fits the platform and use new features (IGTV, Reels, Stories etc). Find out when the best time to post is and which posts work for you, using audience insights. 

On instagram -> Insights -> Content -> Timeline -> Engagement 

Tips to write a great caption: 

  • The secrets from the copywriters
  • Write with meaning
  • Write a long text
  • Finish with a question
  • Tag yourself 

Hashtags: 

  • Find relevant ones to your content 
  • Do not use the same hashtags frequently
  • Less is more
  • Hide them in plain sight in the comment section
  • Use them with meaning

Get more comments by replying with a four word question. 

Like comments only when you really need it.

4. Facebook Ads

Tips for setting up FB ads:

  • Do not set up your ads directly on instagram
  • Create a facebook business account
  • Create a new Ad
  • Choose engagement
  • Daily budget $5 or less
  • Choose your audience
  • Broader audience = more engagement = less quality 
  • Choose manual placement
  • Only instagram explore & Feed
  • Choose your post on IG
  • No Call To Action button

5. Converting your followers into fans

Try a personal approach to let each follower know you appreciate them. Example; Send an individual voice message to each one of your new followers after looking into their account. Try to call them by their name and let them know how excited you are to start this relationship. Welcome them on board! 

Request them to turn on the notifications for your profile so they will be able to actively see your content and follow your journey.

6. Live Q&A

  • How often do you post a week?
  • Why is it useful to tag yourself at the end of the post?
  • What if your instagram is geared towards another artform? Should you start again?
  • What set up do you use for live streaming?
  • Do fangates help gain instagram followers?
  • Should you follow posting schedules?
  • How often would you say it is worth investing in the post boosts?

Meet Your Teacher

Rocky Valente

Founder of We Grow Influence, Rocky Valente is a charismatic whirlwind. Raised on an African island, born and based in Lisbon, the DJ, producer and Maxime12 label owner delivers high octane techno sets inspired by her diverse cultural background and passion for self-expression through music.

Her powerful acid-spiked techno has galvanised festivals including Free Your Mind, Summerpark, Beachland and Dance Valley, while her tracks have released on labels such as Outcode, Techno V, her own Maxime 12 imprint… and recently caught the eye of Pig&Dan who have signed her to their ELEVATE label for two EPS, including the four-tracker ‘Rebirth’. The fresh and exciting talent has already shared stages with Boris Brejcha, Amelie Lens, Chris Liebing, Joris Voorn, Kölsch, Stefano Noferini, UMEK and more.

Discussions

Dream of finally finishing that draft or launching that side-hustle? Make your next creative project your best yet, with simple steps from creative superstar Emma Gannon!

Discussions

Dream of finally finishing that draft or launching that side-hustle? Make your next creative project your best yet, with simple steps from creative superstar Emma Gannon!

About This Class 

Dream of finally finishing that draft or launching that side-hustle? Make your next creative project your best yet, with simple steps from creative superstar Emma Gannon!

In this new class, Emma shares the framework that allowed her to overcome self-doubt and carve her own path as an author, broadcaster, and podcast host. The secret to her success? Fed up with feeling afraid—of failure, of not being good enough, even of success—Emma dug into the science behind self-sabotage and learned exactly how to get out of her own way.

Now, Emma is sharing what she’s learned so that you can do the same: unlock your creative potential while feeling energized and empowered! 

Together with Emma, you will:

  • Identify the patterns in your life, and let go of habits that don’t serve you
  • Cut out comparison to figure out what you really want and need
  • Silence your inner critic by talking back to negative beliefs and behaviors
  • Own your success and vulnerability—both go hand-in-hand with creativity

Packed with insights and examples from Emma’s personal journey, this class is designed for every creative who needs a pep-talk or extra push to get started—and includes five exclusive downloadable worksheets to support you along the way.

Whether you’re looking to break through block, remove self-imposed pressure, or simply approach each new project with intention, this 45-minute class will unlock your confidence as a creative. Get started and celebrate taking the first step!

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All you need to follow along is a pen and paper. Download the worksheets to follow along with Emma’s exercises, or jot your thoughts in a notebook.

Resources

  • Introduction
  • Week one

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