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How to Harness Social Media and Marketing to Grow Your Career w/ Luke Mendoza

 

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How to Harness Social Media and Marketing to Grow Your Career w/ Luke Mendoza

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Course Contents

Introduction

14 minutes

Beatchain interface

15 minutes

Live Q & A

Q & A

34 minutes

About This Course

One of the co-founders of Beatchain, a platform that brings all the essential tasks of building a music career into one place. He gives an in-depth explanation on how this platform works and how it can benefit artists. 

You will learn:

  • Harness your Social media and marketing with the use of Beatchain to help grow your career
  • Navigate the Beatchain inteface

Lessons: 

1. Introduction

Beatchain was founded to bring all essential tasks of building a music career into one place. From distribution to social media to marketing campaigns, they provide the tools and structure to build and engage fanbases, giving talented artists a clearer path to success. Luke breaks down the various package offers and explains in detail the benefits of using Beatchain. What the features the offer are: 

    1. Create - Providing creators with the tools to build a brand their fans want to share. 
    2. Music distribution - Free distribution to all major DSPs, with indepth streaming analytic, 90/10 royalty split
    3. Instant Websites - Beautiful websites built in seconds, providing a central hub to amplify your brand. 
    4. Media library - Free, cloud based media editor to keep content slick with graphics, filters and text overlays. 
    5. Hyperlinks - Branded sharing links to all available streaming sites and digital stores
    6. Spotify pre saves - Pre release tools help make a bigger splash on release day, getting music straight to fans playlists as soon as it goes live. 
    7. Digital marketing -  without the marketer, build nurture and sell to audiences on IG & FB. 
    8. Launchpad - Social media scheduler to plan campaigns and keep fans engaged with a steady stream of content 
    9. Mailing lists - Market new releases, shows and more to the most engaged fans. 
    10. Royalty wallet
    11. Merch (in development)

2. Beatchain Interface

Looking at the dashboard on Beatchain for an artist, Luke discusses rights in terms of publishing, exclusivity, licensing deals and more.

3. Live Q&A

  • Is this service tailored for visual creators or mainly aimed at music producers?
  • If I have an account with distrokid, what happens to the music released by them?
  • What does DSP, UPC mean? Is there a handbook explaining these?
  • Is it really as easy as release music and use Beatchain to do everything else?
  • Can you use existing website instead of the builder?
  • What happens to existing youtube/soundcloud platforms?
  • Is Beatport added to the hyperlink section?
  • How is the lookalike audience created?

Meet Your Teacher

Luke Mendoza

Prior to co-founding Beatchain in 2017, Luke Mendoza lead the marketing department of a large tech company. 

He holds an MSc in Experimental Economics, and as CMO of Beatchain, speaks at major music industry events on the topics of understanding data and applying it to digital marketing. 
He is a strong advocate for bringing more power to artists and independent elements of the industry.

Discussions

Dream of finally finishing that draft or launching that side-hustle? Make your next creative project your best yet, with simple steps from creative superstar Emma Gannon!

Discussions

Dream of finally finishing that draft or launching that side-hustle? Make your next creative project your best yet, with simple steps from creative superstar Emma Gannon!

About This Class 

Dream of finally finishing that draft or launching that side-hustle? Make your next creative project your best yet, with simple steps from creative superstar Emma Gannon!

In this new class, Emma shares the framework that allowed her to overcome self-doubt and carve her own path as an author, broadcaster, and podcast host. The secret to her success? Fed up with feeling afraid—of failure, of not being good enough, even of success—Emma dug into the science behind self-sabotage and learned exactly how to get out of her own way.

Now, Emma is sharing what she’s learned so that you can do the same: unlock your creative potential while feeling energized and empowered! 

Together with Emma, you will:

  • Identify the patterns in your life, and let go of habits that don’t serve you
  • Cut out comparison to figure out what you really want and need
  • Silence your inner critic by talking back to negative beliefs and behaviors
  • Own your success and vulnerability—both go hand-in-hand with creativity

Packed with insights and examples from Emma’s personal journey, this class is designed for every creative who needs a pep-talk or extra push to get started—and includes five exclusive downloadable worksheets to support you along the way.

Whether you’re looking to break through block, remove self-imposed pressure, or simply approach each new project with intention, this 45-minute class will unlock your confidence as a creative. Get started and celebrate taking the first step!

______________________________

All you need to follow along is a pen and paper. Download the worksheets to follow along with Emma’s exercises, or jot your thoughts in a notebook.

Resources

  • Introduction
  • Week one

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